Sales Agency — Premium Sportswear & Accessories

Authentic passion.
Deep expertise.
Trusted partnerships.

BEFELD stands for authentic passion and deep expertise in the sports industry. As a multi-brand sales agency, we specialize in the distribution of premium sportswear and accessories. We are based in Hamburg and work across Europe with a strong network of partner agencies.

Since 2011
Top contacts — cycling retail
Top contacts — outdoor retail
Top contacts — running retail
Top contacts — multi-sport retail
Cycling in nature – performance, endurance and authenticity

What we do

We connect forward-thinking brands with leading retailers. From innovative apparel to high-performance gear and accessories, we support our partners with market knowledge, proximity to retail, and long-term, trust-based relationships.

Brands

7MESH
Advanced cycling apparel.
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MICO SPORT
Technical sports accessories.
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GOREWEAR
Premium performance apparel.
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ROGELLI
Functional sportswear.
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Regions & Market Coverage

BEFELD is based in Hamburg and specializes in retail distribution across the North, West and East of Germany. In addition, we work across Europe in close collaboration with a strong and trusted network of partner agencies.

Let’s talk.

For brand or retail inquiries:
showroom@ubefeld.com

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